In a groundbreaking move, F1 Academy™ has partnered with The Female Quotient (The FQ), marking a significant step towards advancing gender equality in motorsport. This…
Author: sportsaboveall
In a historic achievement for Indian sports, Manu Bhaker secured a bronze medal in the women’s 10m air pistol event at the Paris 2024 Olympics.…
Revolutionizing Fan Engagement in Women’s Sports In a significant leap forward for women’s sports, the New York Liberty has unveiled its pioneering direct-to-consumer streaming service,…
In collaboration with SurveyMonkey, Parity announced largest global study of its kind reveals women’s sports fandom is moving from “a moment” to mainstream. To read…
American Express has announced a groundbreaking global partnership with F1 Academy, underscoring its commitment to advancing women’s sports and supporting local small businesses. This strategic…
In an exciting development for both women’s golf and sports tourism, Skyscanner has been announced as the global Travel Technology Partner for the 2024 and…
The world of women’s sports sponsorship is evolving, with technology playing a pivotal role in driving progress and change. Previously, we talked about how we…
In continuation to our last article, the global sponsorship industry has seen significant growth and change, owing in part to the rise of digital media…
In the face of astonishing progress, India’s female athletes still grapple with staggering obstacles! Despite the phenomenal growth of women’s sports in recent years, Indian…
According to YouGov research, the current sports sponsorship business is worth $52 billion and is expected to expand to $90 billion by 2030. Women’s sports…