Skyscanner’s partnership with the Solheim Cup

In an exciting development for both women’s golf and sports tourism, Skyscanner has been announced as the global Travel Technology Partner for the 2024 and 2026 Solheim Cup. This multi-year sponsorship marks Skyscanner’s first foray into major sports partnerships, aiming to leverage the growing intersection of women’s elite sports and travel.

Brand Synergy and Strategic Goals

Skyscanner’s involvement with the Solheim Cup aligns with its strategic goal of enhancing brand awareness in fast-growing sports tourism markets. With over 110 million monthly users globally, Skyscanner is poised to connect with a highly engaged demographic, given the increasing popularity of women’s sports and the significant role women play in travel planning. According to studies, women make 80% of travel decisions and bookings, making them a crucial demographic for Skyscanner.

Implications for Women’s Sports and Tourism

This partnership underscores the rapid growth in women’s sports. According to Deloitte, revenue from women’s elite sports is expected to surpass $1 billion in 2024. Meanwhile, sports tourism, contributing 10% of global tourism expenditure, is projected to grow by 17.5% between 2023 and 2030. These trends highlight the mutual benefits of this partnership, enhancing the travel experiences of fans and participants alike.

Enhancing the Fan Experience

Through this collaboration, Skyscanner aims to maximize the travel efficiency of Solheim Cup attendees, offering optimal deals on flights, hotels, and car rentals. Additionally, the partnership will feature behind-the-scenes stories from the tournament, enriching the fan experience with unique insights into the travels of professional athletes and golf enthusiasts.


Skyscanner’s partnership with the Solheim Cup represents a pivotal moment for women’s sports sponsorships, combining travel technology with world-class golf to enhance both brand visibility and fan engagement. As the Solheim Cup continues to grow in prominence, this collaboration is set to play a key role in shaping the future of sports tourism and women’s sports business.

Image source- Skyscanner website